L real Group is the world largest dress goods group, started in 1907, L real is now the largest group
two major shareholders are the founders of L real brand daughter Betancourt husband up and down the unity of Nestlé group in accordance with the brand positioning area
points:
top brands: HR (Helena) is the flagship product
second-line products: Lancome (Lancome), Biotherm (Biotherm)
three-wire or three-wire the following products: L real Paris (L real), kiehl (Mitchell ), U.S. jazz , Garnier (Garnier), O
mbrelle, Yue-Sai, a small ***, INNEOV
make-up brands: CCB PARIS, shu uura (Shu Uemura), Maybelline (Maybelline)
drug store brands: Vichy (Vichy), LA ROCHE-POSAY (La Roche-Posay), SkinCeutica
ls (Duke)

perfume brand: Giorgio Armani Parfums (Armani), Ralph Lauren Parfums (* Ralph Lauren, POLO), cacharel Parfums (Cacharel), VIKTORtherm, refers to the mineral hot spring; Biotherm is the human Technology and nature of legitimate financial gorgeous mountainous region south of the country, there is a mineral hot spring, its the human body, especially the skin has a special function. Where the air is fresh, green, BIOTHERM Biotherm on the birth in 1950. After the study and practice, many people find the origin of the mountainous region in southern France, the mineral springs of the human body, especially the skin has a special effect.
Over the years, BIOTHERM Biotherm of life scientists working on the substances in the skin vitality, and their content needs. Deep into the depths of their mountain ranges in France, found that the effect on the skin from the mineral springs in the special thousands of skin cells with a similar pure organic things, so will the skills they will use proprietary extraction, used in dress goods development. Finally, 20 years of hard work to enable them to detect from the mineral hot spring in a very wonderful thing, it is the mineral organic active factor PETPTM.
half a century, BIOTHERM Biotherm in Europa Island and the world has been developing rapidly, BIOTHERM Biotherm Europa Island has become one of the three major skin care brands mid-90s in front of BIOTHERM Biotherm In Asia, Korea, Taiwan, Singapore and other places listed by the local young women favorite, was a great fun to. In 2001, BIOTHERM Biotherm will increase to expand its market in Japan, while in the grand Divine listed mainland and Hong Kong regions.
L real (L real) series
When we come into contact with L real, you can think of its beauty is the world most profitable group, and one of its century, the development process. L real paid the young chemist, founder Eugene Schueller, 1907, he developed a laboratory in Paris, France, the first and only hair dye hair dye out of business in 1908, the creation of La Societe des Teintures Inoffensives pour Cheveux, which is L real groups predecessor. Start beginning, Schueller that employ a salesperson to visit the salon, hair stylist to promote their products. After World War I, the company growing steadily, the following year extended to overseas.
1939 年 4 4, the company changed its name to L real, Schueller introduced shampoo and shower gel, extended product range. After World War II, L real has not stopped, the research is not lax, new hair products, hair products constantly available, modification of the hair to lay their official position of local professionals.
L real hair products to hit the mountains and rivers, and its modification hair products, sub-professional salon Salon and consumers Consumer categories. Salon aspects, namely, L real Professionnel, Kerastase, Inne and Redken, Consumer side, L real shampoo Series line launched Elseve, Studio Line and Free Style modified series of hair styling, hair and shape you can take care of the needs of In addition, the Excellence and Feria hair dye series is the leading exemplar of DIY.
In addition to modification of hair products, L real Plenitude skin care line and L real Paris make-up series, but the ladies of the public play dress choice, such as the recently launched Hydrafresh water will become fresh moisture condensation Cream of God who was a favorite moisturizing cream. In the dress goods in, L real has a positive push in recent years, outstanding color and easy to use fashion products, and to choose the form of self-made sales.
Dior (Christian Dior) series
Christian? Dior (abbreviation CD), has been a dazzling senior dress up items, perfumes and women higher synonymous. She plays traditional French fashion, the whole story line links the design of high quality, high society to meet the aesthetic tastes of a mature woman, a symbol of French fashion on the highest spirit of Dior in Paris, where a high official position.
founder Christian? Dior in Paris began in 1946, Christian? Dior, Christian? Dior in Paris, planning perfumes, furs, hats, sweaters, underwear, dress goods, jewelry and shoes, Christian? Dior perfume, dress goods and fashion known around the world.
Dior himself once said: “Perfume is a whole new world of the door, so I chose to create a perfume, throw a perfume bottle next to you only stay for a while, you can feel I design charm, I dress every woman exudes elegant of hazy attractive, personalized perfume is an indispensable complement of women, only it can gloss over my clothes, make it more and more perfect, and fashion it all the way Many people make fascinating and charming woman. “
Dior was the first to register the mark firmly established” brand “point of view, the senior French perfume, dress goods and clothing from a traditional family-based operation toward a modern enterprise of manipulation of the designer. The banner of his brand, the French-style elegance and taste as the criteria, adhere to the luxurious, high quality brand name and operates a huge fashion empire.
CLARINS (Clarins) series
Clarins CLARINS is produced in France world-famous brands, Clarins CLARINS products Released Europa Island, United States, Japan, etc. Many countries around the world, these rich countries have strict market monitoring mechanism, the products subject to stringent testing, is safe in these rich countries be made to sell the credibility of its detection is reliable, so Clarins CLARINS the safety of products is purely reliable.
Clarins CLARINS breast therefore production, slimming, slimming products such as functional dress known, famous worldwide, can be called functional dress goods brand, because of the usefulness of its products, it laid the dress in the world where goods industry official position clear. Won unanimous praise from users worldwide.
Borghese (Borghese) series
care about the Italian way of Florence to the inland sea, green hills in the Tasman Kenny, is located the world famous Terme di mantecatini mineral hot spring, attracting the world royal family, Wang Xieshu women aspire to. Italian scientists will confuse the mineral composition of organic soup groundwater proprietary formula, the flow in the crust of countless centuries, contains mineral and Zhi Fu Hou underground groundwater, the use of modern technology, a blend of the human body skin in moisture and exclusive live gas added LC, began the “BORGHESE” — Borghese.
Estee Lauder (Estee Lauder) series
located on Fifth Avenue in Manhattan, New York General Motord building, is the secret of blue Estee Lauder to create the popular Empire . Blue represents calm quiet sleep. Blue like the sea, not only in the company continue to appear, Estee Lauder packaging is spot color.
in 1910, was born and raised in New York Este, natural and gorgeous it struck, it is the envy of not only the noble dream of licensed women look beautiful, classical fine features, but also creative business mind, his strong leadership and decisive refreshing style of work, many more men called unattainable.
Este Lauder first lab is located in New York on the outskirts of a small chamber adapted from Yun hide. Her first office, the restaurant is home. Following a test, refine the product over a hundred times, and finally by her uncle when the dermatologist doctor made out with clean oil, body lotion, mud mask and the famous All-Purose Cre four products, though not a few, but good taste and functionality, so that beauty columnist, distributors and consumers praise not the mouth. In this way, Este has taken the first step into music.
allergic skin in order to solve the difficulties of the subject of female beauty, Estee Lauder Companies in 1968, developed by medical allergy testing supplies brand dress, known as Clinique —- Clinique. In 1990, in order to adapt to the global trend of environmental protection, set up Origin Co., Ltd., the company developed products Lu, exaggerating the pure natural plant formula, not the animal experiments, all Quotation recycling. Here, the United States was given a more natural, healthy meaning.
Today, Estee Lauder launched a new range of developed cleansing products, all kinds of skin to the right of pumping clean look, a new soft and fragrant milk cleanser with fresh, clean while also providing adequate moisture; balanced oil moisturizing cleansing gel to oily skin feeling clean and fresh: the abundance of detailed hydration clean milk can be bright in addition to the makeup and oil to the skin completely comfortable again and again baptism, these are from the United States and healthy communicator —- Estee Lauder.
Arden (Elizabeth Arden) series
Elizabeth? Arden (Elizabeth Arden) public in Hong Lair – “Beauty is the crystallization of Nature and Science.” Elizabeth? Arden, founder Foluolunsi? Nightingale? Graham (Florence Nightingale Graham), 1910 Fifth Avenue in the United States, she set up her own beauty salon, began her music into a career. As the characteristics and effects, known for her beauty salon, and many people remember that pink interior design style and iconic bright red door. In a very short period of time inside, she launched the company far more than other dress goods recipes. In 1932, she launched the first of a series of colored lipstick, then she has led the world with 29 stores. She began with the famous Arden Honey Adams, a perfectionist personality, selfless, demanding to detail. Her 1966 death at age 83.
At first, she sent someone else to sell the production of perfume, the first about their own with the manufacture of perfume produced in 1922, it is a single fragrant flower type. There Arden roses, lilies and more in Italy. In 1936 she launched a very popular of the “green herb” (Blue Grass), the name of this fragrance is reminiscent of the possessor of her horses in the Virginia residence. 30 and 40 perfume, we should pay attention to two, that perfume bottle is still very many people today think of, is a “Cyclamen” (Cyclamen), attach the bottle fan of jewelry can be removed pins, the other is “what you” (It you), a transparent crystal bottle with a hand to support the system.
Arden perfume altogether introduced species across the 50 models. 1970s, and the French haute couture in Paris, according to Secretary Klaus (close contact, and its permanent designer Karl? Lagerfeld (Karl Lagerfied) designed two fragrances launched Chloe and KL, while another Italian Fendi sister marriage, promoted the Fendi (Fendi) perfume came in 1987, Elizabeth? Arden was one of us Fei Bowa (Faberge) bought two years later transferred to Unilever is now licensed the company two production subsidiaries perfume: Elizabeth? Arden, in the original business; international fragrance company (Parfums International), produced in the perfume business the new addition to the “Green Grass” outside, Elizabeth? Arden own perfume the series also includes the “Red Door” (Red Door), is a floral references to mellow, perfume bottle cap with bright red landmark, in the time spent re-launch of supermodel Linda? Ivan Bulgari Costa (Linda Evangelista) to do the spokesperson. “Sunflower” (Sunflowers) is an award-winning fragrance, being promoted as a “celebration of life” for young girls organized in the summer. then there is the award-winning fragrance, “Fifth Avenue “(5th Avenue), also provides rich mellow flavor, with a classic, elegant and stylish qualities, the bottle is designed to the style skyscraper in New York, has been one of the best perfume out of stock.
< br /> Clinique (Clinique) series
Clinique original meaning refers to the clinics in English, we can see the origin of the brand and medicine. the late 1960s, exaggerated make-up industry is only a sense of romance and mystery, simply ignore the medical research, while Clinique for its fresh image and the background of medical research, and other brands compared to the formation of a strong, easily come to the fore its basic products, that the pace of skin three ladies became the darling of the world, all of Clinique product does not contain anything that might cause allergic spices, each product have to undergo rigorous clinical trials, which has been the trust and love of ladies. Clinique is also the first to promote personal dress supplies consulting services company with expertise in the beauty consultant Under the guidance of the individual, the customer is free to use Clinique skin analyzer held personal skin analysis, and then study the importance of skin three pace and experience first-hand panel of individuals Clinique make-up skills.
1967, the American magazine Vogue “fashion” editor Carol P Hello llips 卡罗费里普斯 author revealed women should pay attention to their skin, their article entitled “perfect skin can create it?” Source of New York by the famous chief of Dermatology professionals to provide the article proposed the theory of non-skin care in general, is through proper care, can improve skin texture. theoretical one, stirring, also caused Estee Lauder Estee Lauder family-oriented, not long dress will appoint Carol founded Clinique products company, and launched in 1968 in New York, advertising cup, they learn in the skin under the guidance of professionals, allergy tested, developed the first music to 100% fragrance free skin care brand, and that was the official Clinique [Clinique] begins the day.
Clinique first launched three step skin care, including Facial Soap Soap, Clarifying Lotion Clarifying Lotion and Dramatically Different Moisturizing Lotion Lotion unprecedented special effects into the music, after which Clinique constantly develop new products and new markets in 1970, Clinique skin care products to become the first production of one of the companies in 1983 to become the best special effects out of stock products body lotion, a bottle sold every 4 seconds globally in 1989, make-up department store sales in the U.S. first in 1991, Aerospace workers using Clinique products the same year launched the City Block SPF15 is the first non-chemical sunscreen ingredients sunscreen in 1994, first introduced in counters interesting Cybe *** cepc interactions makeup guide service, enhanced communication and customer 1996 Clinique set up his own website clinique, to provide the latest information and advice in 1998, Clinique Happy perfume in the United States won the best award ceremony FiFi fragrance awards.
Shiseido (S Hello seido) series
Japan leading companies, “Shiseido” (S Hello seido) taken from the Chinese, the ancient meaning in the Divine, “Ka praise the virtues of the earth, she nurtured new life, creating a new value. “The name is a reflection of the image of Shiseido Company, is the Eastern and Western aesthetics and awareness skills and a pioneer in combining trade practices would be advanced skills, combined with the traditional concept, the interpretation of Western culture and Eastern culture and refined.
Shiseido started in pharmacy, was not originally dressed supplies company in 1872, had studied abroad for pharmaceuticals, and worked in Japan Head of the Navy blessing of the original pharmaceutical letter (Yus hello n Fukuhara),
, Natural Church Hall Cream natural mask climbing performance, and Givenchy designer vacant for a long time, if not look at LVMH acquisition, that money sake, let it close up shop early, so, dior skin care products developed for more adequate advertising costs more money (always been a virtuous circle thing) … and things … Givenchy … more Shaorenwenjin (around 2000 when the better). After countless money before the campaign, Dior Snow sold normalizing (the white wave of the summer ah), effectiveness, Let hear a note later. I really optimistic about it hydrodynamic home the essence of a good sample used, do not know will not aesthetic fatigue. Dior series worthy of Silver challenge Guerlain throne, I mean price (4 digits), word of mouth is the chaos of foreign praise. Unfortunately, I still feel that there is economic strength to buy Dior Silver estimated would not buy it, buy the fashion magazines is never real big on advertising. Givenchy make-up box has a taste of Chinese design logo , it is the “G” to “G” to the. mask, green tea, I heard a good eye cream, not used, the price is pretty cheap, 10 400-500 mask look.
13, H2O Water Chi O
this brand is very young, very suitable for young people, indeed the most famous of course is eight glasses of water, face oasis GEL … … alias too much, I do not know how to call it . a fancy to the old blue gel like AVON, smell is not the case, cast to the effect of more fresh, the bottle has the sea air, feel very comfortable. In addition, it does not seem to expect more performance. I can not stop themselves exposed to it compared with the old blue, and a comparison would be that it cost much worse, I used another product that is spray it home, it seems that more than one 1Ml it, feeling Soso, general refreshing spray it, or need to pat dry, resist radiation, do not shoot or be more dry. it seems a low-tension liquids, with the drug and beauty spa spray, this can be abandoned. the overall feeling of our own brands The fist component, telephone communication in the process, many products make up the suspects, considered expensive in terms of cost. personal opinion, if the tendency of this brand, it is better to buy Biotherm (if attached to that particular marine components). younger MM can try the low-priced Korean brand Missha, marine essence it home series feeling good, and very cheap, store opposite the south gate of Warwick in the Xidan
14, Chanel
< br /> What is the perfume not seen before, I know that Chanel No. 5. do not know its price, I know it is big, it is the banner that never expires fashion for girls is concerned, COCO is an example , tells us that a woman can maintain career success and elegant beauty. Chanel brand of clothing, perfume, makeup, then better reflect the founder temperament, good woman never make people see through her heart, she is certainly out of home a range of skin care, but can never become the focus of marketing, and did not make great efforts dedicated to the east of the product (which is how to use foundation home feel dark, it is not suitable for yellow). Chanel mental effects of this brand even great practical effect than its much more, if only to select a product it home, I will give up all *** choose a perfume, lipstick red color (even if her family does not like other big easy to use lipstick), then found confidence in turbulent times, gently wipe the lips.
15, OLAY
Procter